Avi's Adventures: Just Drink it

The word Nike doesn't represent just a simple shoe brand. That word encompasses more. A battle cry. The simple three words of  Nike's slogan: "Just Do It" are echoed around the world day and night. It has jolted people to finish that workout, make that final shot, or even get up at that 5 A.M. alarm. But in the end, the phrase, "Just Do It" is energy pushing you to get moving even when you don't want to.

For decades Nike has bottled that feeling within that simple slogan, but why should they stop at just sneakers and clothes? Why not make that "Just Do It" energy into something real.

Enter my bizarre idea of Nike Surge. Picture a energy drink embodying that iconic swoosh in a sleek matte black finish. No crazy colors on the bottle, or any crazy graphics. Just a clean and simple energy drink. One that energizes athletes with clean caffeine, vitamins, and electrolytes. Picture it almost as the Air Jordan of energy drinks. Not built just for "clout" or "buzz" but perfected for peak performance.

However, this is more than just a new revenue stream for Nike. It's about completing the "Just Do it" ecosystem. Nike is able to cover your body head to toe in their products representing that slogan, however the one thing they have yet to fuel yet is the actual engine. With Nike Surge, they are able to close that gap. Surge is the actual fuel for the imaginary fire they sell us everyday.

On my adventures, from traveling to a new state or simply writing a blog like this one, this would be the drink I would want. It's more than just the boost though. It's the brand. The identity. A reminder that energy is something that helps you build and become the best.

Nike taught us to Just Do It. The perfectly (il)logical next step is to now become Just Drink It.




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